As a relatively young airline in China, Kunming Airlines urgently requires an intelligent data analytics and visualization platform based on big data technology. This platform should flexibly support rapid analytical models across multiple domains including passenger services, e-commerce, maintenance, cargo, and scheduling. The goal is to drive data-driven improvements in air cargo marketing and passenger services, accurately grasp market trends, uncover passenger potential value, actively develop frequent flyer programs, enhance operational efficiency, enable refined management, and increase profitability.